ghobar

client: ali haghshenas

TASK: music cover

TIME: september 2023

based on kadkani's poem

It was a wonderful experience to be commissioned to create the music cover for Ghobar. A long time ago, I had shared my love for the poem “Goun” by Shafiei Ghodkani on my Instagram story. Mr. Haghshenas, who saw this, asked me to collaborate on a piece called Ghobar, which is based on this poem. And what could be better than working on a project that you are passionate about from an intellectual point of view!

Mohammad Shafiei Kadkani is an Iranian poet, translator, researcher, and university professor who was born in Sabzevar in 1939.
Kadkani, one of the most famous Persian poets, is one of my favorite poets not only for his beautiful poetry but also for his humility and generosity.

the poem

«به کجا چنین شتابان؟»
گَوَن از نسیم پرسید
«دلِ من گرفته زینجا
هوس سفر نداری
ز غبار این بیابان؟»
«همه آرزویم، اما
چه کنم که بسته پایم…»
«به کجا چنین شتابان؟»
«به هر آن کجا که باشد به جز این سرا سرایم»
«سفرت به خیر! اما، تو و دوستی، خدا را
چو ازین کویرِ وحشت به سلامتی گذشتی
به شکوفه ها به باران
برسان سلامِ ما را»

What is the rush and where are you going to?
The desert flower asks the breeze!
I am depressed here, replies the breeze!
This desert and its sands and you should also leave!
I wish I could, stuck in the ground are though my feet!
So where are you rushing to?
Anywhere except here to be!
Have a safe journey from this awful desert and please!
Give my regards to blossoms, rain and trees!

?what was my story

After listening to the piece and receiving the song brief, and getting closer to the collective vision of the group that produced this music, I started working. My idea was to show a desert that represents this conversation between “Gon” and the wind. A desert full of dust, full of sand. In the background of this piece, I brought the four instruments that I had a role in producing, and placed them behind this dust. A reference to the current atmosphere of Iranian society where arts are condemned to be behind the dust.

used the ‘Neyriz’ script for the font, which was developed by Ahmad Neyrizi. This script, in addition to its classical characteristics that resonate with our traditional music, has unique Iranian features that distinguish it from other Naskh scripts.

final
resault

print

client: h. saneei fard

TASK: POSTER DESIGN

TIME: July 2023

how it start

In July 2023, I was offered the opportunity to design the poster for a staged reading of the play “Print”. The author and director of this play was dear Mr. Hamidreza Sanee’far, and the general outline of the play that they told me was very captivating, and I was eager to take on this project. So, we arranged a day to watch their rehearsals and listen to the full text of the play.

:CONCEPT

The play revolves around an event that the protagonist encounters from the very beginning. The main character of the play faces another person in his room who claims to have arrived from the usual route and brought the package that the protagonist had ordered, while the protagonist denies this. The story continues with the protagonist’s efforts to find the key and realizes along the way that many others have lost their keys as well!

!first idea - overdone

For the visual section, I initially tried to show a key inside a cage. The initial drafts were good, but I thought it was too overdone. My idea was that the key in this play is a symbol of humans. Humans are the very keys they are constantly searching for but are looking in the wrong places. The problem can only be solved by this key, but it’s useless because the main problem is not seen. As a result, this key is not good for opening the lock that is on its own body. I thought this key and lock were enough for the poster’s visual part, and there was no need for a cage. So I dropped this idea.

the end

In the end, I arrived at the final poster by adding a layout that was used for the event. Fortunately, I was able to achieve what I had in mind and add a conceptual dimension to the play through the poster. I think it is important for a poster to have its own independent identity as a standalone work.

Orison theater

client: reza sadeghnia

TASK: POSTER DESIGN

TIME: JUNARY 2023

about project

Theater is my favorite genre in poster design. Maybe even my favorite genre in all of graphic design. It’s a place where ideas can be expressed in so many different ways.

This past July (1402), a friend of mine who was directing a play asked me to design the poster for it.

The play “Orison” by Spanish playwright Fernando Arrabal, which had great potential for experimenting with different ideas, was about to go on stage, and this was an opportunity to create a poster.

After seeing the play and hearing their explanations, I expanded on an idea that I had had from the very beginning.

The Absurd Theater: A Sketch

The play unfolded in an absurd space, a stark reflection of the inherent meaninglessness of human existence. To capture the essence of this theme, I quickly sketched the stage setting.

Elements:

A Coffin: Suspended in the center of the stage, between two ropes, the coffin served as a stark symbol of death, the inevitable end of human existence.
Two Ropes: One rope was too short to serve its intended purpose, while the other was excessively long. Both ropes, like the characters on stage, were devoid of any inherent meaning.

Interpretation:

The juxtaposition of the coffin and the ropes highlighted the futility of human struggles and the absurdity of life itself. The ropes, despite their intended function, were rendered useless, much like human efforts in the face of an indifferent universe. The coffin, as a symbol of death, served as a constant reminder of the inevitable end, casting a shadow of meaninglessness over the entire scene.

"god is dead"

Friedrich Nietzsche, the renowned 19th-century German philosopher, famously declared, “God is dead.” This proclamation of God’s demise holds profound significance, marking the loss of an element that has long imbued human existence with meaning. Interpreters argue that Nietzsche’s intent was not to prove or disprove God’s metaphysical existence but rather to serve as a stark warning to humanity teetering on the precipice of nihilism.

Inspired by the theatrical style and the underlying concepts, which undoubtedly drew upon the ideas of Nietzsche, one of the most influential thinkers, I sought to confront the poster’s audience with the era Nietzsche alluded to – an era marked by the death of God and the subsequent demise of meaning and purpose.

:picture

cross the

blood the

Noose the

coffin the

I focused on these four visual elements. I thought the coffin was a good symbol for death; death with meaning. But it wasn’t enough. Because death can also have an end and a meaning. So I removed the wood behind the coffin. A coffin that is called a coffin but does not work. Empty and meaningless. It will not accept any dead person and we don’t really know if it can still be called a coffin. And finally, the Nietzschean concept of the matter: the death of God. I hung a cross on the gallows from which, according to the Bible, the blood of God flowed.

:text

cross the

blood the

Noose the

coffin the

I wanted my text to be as close to the Swiss style as possible and to fit everything into one box. That’s why I used the Diba font for my main Persian title and the Agency font for my English title. For the body text, I used the Nian font, which maintains readability as much as possible at small sizes. I used a different font from my main title because my main font – Diba – was not suitable for body text due to the thickness of the pen, and in addition to disrupting the form, it did not achieve the readability I wanted.

Conclusion

This project was very enjoyable for me, and despite the limited time I had, I tried my best to use all my abilities to achieve the best possible result. Working on theater posters gives one the opportunity to bring various and sometimes challenging ideas to life and to bring graphics closer to art as much as possible. Without a doubt, that was my goal as well, and I hope I was successful in this endeavor.

TASK

design visual identity and posters

role

design lead & graphic designer

Design

POSTERS AND BANNERS

Client

VARZESH3

AFC ASIAN CUP 2023

SOME OF MY ARTWORKS ABOUT QATAR 2022 WORLDCUP that i designed for varzesh3- the biggest sport website in iran

?what's my job

As the Senior Graphic Designer, I was responsible for all the designs published on Varzesh3’s social media. In addition to creating artwork, I was also in charge of managing the content and materials related to the tournament.

what was the problem

The visual task was to present the match results and group tables as quickly as possible. This, along with creating specific artwork for particular games, was considered one of my main responsibilities in this .tournament

about company

Varzesh3, with more than 12 years of experience, is the most visited online Persian media worldwide. As the company’s lead social media graphic designer, I got the chance to design a complete layout for FIFA World Cup 2022 and also featured artwork during the tournament. It was crucially significant to create different templates to be filled and published in seconds

!make it as easy as possible

I designed a file for the tables of all the matches that allowed for updating the table in the shortest time possible after each game. To do this, you just needed to turn on the layer group corresponding to the desired group and then update the numbers in front of the teams. Switching between groups automatically updated all the related text for that group. Using this solution, we were able to have an updated table immediately after each match.

for resaults

For the match results, it was necessary to consider details such as the number of goals, goal scorers, the minutes the goals were scored, as well as the group and teams involved. Additionally, if the match went to a penalty shootout, that also needed to be included in the template. All of this had to be done in a way that ensured the template was not only visually appealing but also as simple and functional as possible, so the match results—one of the most important aspects of the tournament—could be prepared quickly. To achieve this, I designed the following template, which proved to be highly flexible .throughout the tournament

for goal scorers

For the tournament’s top scorers, I needed to design a layout that showcased the top scorer’s image in line with the tournament’s visual identity. Displaying the player’s name, nationality, and the number of goals scored were essential elements of this design. By distinguishing the top scorer, I aimed to draw more attention to them.

IRAN'S NATIONAL TEAM ARTWORKS

The enjoyable part of my work

As a graphic designer, what could be more exciting than creating posters for the games! I designed various posters for the Iranian national team’s matches in this tournament, aiming to deliver both content and visual appeal. This was the most enjoyable part of my work, which kept me motivated and moving forward despite the exhaustion.

also fixture and some motion

پخش ویدئو

other artworks

TASK

MAKING SOME POSTER AND BANNER FOR WORLD CUP 2022 IN ORDER OF VARZESH3. COUNTING DOWN BANNER& EVENTS AND ETC

role

GRAPHIC DESIGNER

Design

POSTERS AND BANNERS

Client

VARZESH3

FIFA WORLD CUP 2022 ARTWORKS

SOME OF MY ARTWORKS ABOUT QATAR 2022 WORLDCUP that i designed for varzesh3- the biggest sport website in iran

about company

Varzesh3, with more than 12 years of experience, is the most visited online Persian media worldwide. As the company’s lead social media graphic designer, I got the chance to design a complete layout for FIFA World Cup 2022 and also featured artwork during the tournament. It was crucially significant to create different templates to be filled and published in seconds.

?what is my job

As a graphic designer, I was responsible for designing the posters and artwork for the World Cup. It was crucial to visually communicate the fast-paced events of the World Cup to the audience in the highest quality possible. This was a significant task that required me to maintain a high level of quality while also working at a rapid pace.

all on one

As the world’s largest sporting event, the FIFA World Cup demanded our full attention and that of our audience. No match was insignificant, and we needed to know the exact schedule of games before they took place. To address this, I developed a design that presented a comprehensive overview of the tournament to our audience. This detailed design ensured that no one would miss a single match.Furthermore, this design was printed and utilized by the Varzesh Se company within their corporate environment.

how it starts

“In anticipation of the matches, I prepared a series of designs that included information about various games, their history, and more. In these designs, I aimed to achieve a unified visual identity for our brand, inspired by the visual identity of the 2022 FIFA World Cup in Qatar, to create a harmonious overall aesthetic.

and also infographic part

counting down

As the tournament approached, I created a series of countdown artworks filled with interesting facts and key information about the World Cup. Some of these artworks also featured the best players associated with those specific numbers.

posters

During the World Cup, there were various significant events and crucial matches that required the design of dedicated posters. This section will delve into these posters.

mbappe's photomontage

Following his impressive performances in the competitions, we decided to create a design for the ‘turtle of the football world’. This concept was already in my mind, and I tried to develop it further, which ultimately led to the result you see

khiabani

In the middle of the group stage matches, when Iran had a chance to advance, Javad Khiabani, a famous TV host, said that if Iran qualifies, he would shave his head completely for the first time. With this concept, we created a photomontage that went viral on social media. The humorous concept I came up with was well received, and I prepared it for release in the shortest possible time.

premath motion

I also designed a motion graphic to provide the audience with more information, including team lineups, key match details, and other relevant aspects of the game. These motion graphics were created and designed with the unique visual identity of the World Cup in mind.

پخش ویدئو

champions

designed two posters for the tournament champion. Each poster features one of the two teams, France or Argentina, and is ready to be published as soon as the winner is decided. The posters incorporate the main elements of the World Cup, including influential players and other key elements.

Year: 2024

ghobar

client: ali haghshenas

TASK: music cover

TIME: september 2023

based on kadkani's poem

the poem

?what was my story

final resault

print

client: h. saneei fard

TASK: POSTER DESIGN

TIME: July 2023

how it start

:CONCEPT

!first idea - overdone

the end

Orison theater

client: reza sadeghnia

TASK: POSTER DESIGN

TIME: JUNARY 2023

about project

The Absurd Theater: A Sketch

"god is dead"

:picture

cross the

blood the

Noose the

coffin the

:text

cross the

blood the

Noose the

coffin the

Conclusion

TASK

design visual identity and posters

role

design lead & graphic designer

Design

POSTERS AND BANNERS

Client

VARZESH3

AFC ASIAN CUP 2023

?what's my job

what was the problem

about company

!make it as easy as possible

for resaults

for goal scorers

IRAN'S NATIONAL TEAM ARTWORKS

The enjoyable part of my work

also fixture and some motion

other artworks

TASK

MAKING SOME POSTER AND BANNER FOR WORLD CUP 2022 IN ORDER OF VARZESH3. COUNTING DOWN BANNER& EVENTS AND ETC

role

GRAPHIC DESIGNER

Design

POSTERS AND BANNERS

Client

VARZESH3

FIFA WORLD CUP 2022 ARTWORKS

about company

?what is my job

all on one

how it starts

and also infographic part

counting down

posters

mbappe's photomontage

khiabani

other posters

premath motion

champions

other artworks

final
resault