TASK

design visual identity and posters

role

design lead & graphic designer

Design

POSTERS AND BANNERS

Client

VARZESH3

AFC ASIAN CUP 2023

SOME OF MY ARTWORKS ABOUT QATAR 2022 WORLDCUP that i designed for varzesh3- the biggest sport website in iran

?what's my job

As the Senior Graphic Designer, I was responsible for all the designs published on Varzesh3’s social media. In addition to creating artwork, I was also in charge of managing the content and materials related to the tournament.

what was the problem

The visual task was to present the match results and group tables as quickly as possible. This, along with creating specific artwork for particular games, was considered one of my main responsibilities in this .tournament

about company

Varzesh3, with more than 12 years of experience, is the most visited online Persian media worldwide. As the company’s lead social media graphic designer, I got the chance to design a complete layout for FIFA World Cup 2022 and also featured artwork during the tournament. It was crucially significant to create different templates to be filled and published in seconds

!make it as easy as possible

I designed a file for the tables of all the matches that allowed for updating the table in the shortest time possible after each game. To do this, you just needed to turn on the layer group corresponding to the desired group and then update the numbers in front of the teams. Switching between groups automatically updated all the related text for that group. Using this solution, we were able to have an updated table immediately after each match.

for resaults

For the match results, it was necessary to consider details such as the number of goals, goal scorers, the minutes the goals were scored, as well as the group and teams involved. Additionally, if the match went to a penalty shootout, that also needed to be included in the template. All of this had to be done in a way that ensured the template was not only visually appealing but also as simple and functional as possible, so the match results—one of the most important aspects of the tournament—could be prepared quickly. To achieve this, I designed the following template, which proved to be highly flexible .throughout the tournament

for goal scorers

For the tournament’s top scorers, I needed to design a layout that showcased the top scorer’s image in line with the tournament’s visual identity. Displaying the player’s name, nationality, and the number of goals scored were essential elements of this design. By distinguishing the top scorer, I aimed to draw more attention to them.

IRAN'S NATIONAL TEAM ARTWORKS

The enjoyable part of my work

As a graphic designer, what could be more exciting than creating posters for the games! I designed various posters for the Iranian national team’s matches in this tournament, aiming to deliver both content and visual appeal. This was the most enjoyable part of my work, which kept me motivated and moving forward despite the exhaustion.