client: h. saneei fard
TASK: POSTER DESIGN
TIME: July 2023
how it start
In July 2023, I was offered the opportunity to design the poster for a staged reading of the play “Print”. The author and director of this play was dear Mr. Hamidreza Sanee’far, and the general outline of the play that they told me was very captivating, and I was eager to take on this project. So, we arranged a day to watch their rehearsals and listen to the full text of the play.
:CONCEPT
The play revolves around an event that the protagonist encounters from the very beginning. The main character of the play faces another person in his room who claims to have arrived from the usual route and brought the package that the protagonist had ordered, while the protagonist denies this. The story continues with the protagonist’s efforts to find the key and realizes along the way that many others have lost their keys as well!
!first idea - overdone
For the visual section, I initially tried to show a key inside a cage. The initial drafts were good, but I thought it was too overdone. My idea was that the key in this play is a symbol of humans. Humans are the very keys they are constantly searching for but are looking in the wrong places. The problem can only be solved by this key, but it’s useless because the main problem is not seen. As a result, this key is not good for opening the lock that is on its own body. I thought this key and lock were enough for the poster’s visual part, and there was no need for a cage. So I dropped this idea.
the end
In the end, I arrived at the final poster by adding a layout that was used for the event. Fortunately, I was able to achieve what I had in mind and add a conceptual dimension to the play through the poster. I think it is important for a poster to have its own independent identity as a standalone work.